The Super Mario Bros. Movie Logo
OVERVIEWLed the creation of the logo and visual identity for The Super Mario Bros. Movie, a year-long project involving close collaboration with stakeholders at Nintendo, Universal, and Illumination. The goal was to honor Nintendo’s iconic visual language while introducing a fresh, distinct look. As Design Director, I guided the translation of the logo into over 50 international territories and developed comprehensive guidelines for its application across global marketing, promotions, collaborations, and consumer products. The resulting visual identity became a cornerstone of one of the most successful animated film releases of all time.
ROLEDesign Director
CATEGORYVISUAL IDENTITY ART DIRECTION