I am a creative director and designer based in New York. For 15 years, I helped shape the creative identity of Illumination, guiding brand expression across properties including Minions, The Secret Life of Pets, and The Super Mario Bros. Movie as the studio grew into a global cultural force.
My work spans brand identity, experiential marketing, and storytelling across formats — from film campaigns to immersive retail environments and global partnerships. I have led creative for McDonald’s Happy Meal programs, custom Amazon packaging, large-scale fan experiences, and character balloons in the Macy’s Thanksgiving Day Parade.
With a background in architecture and cross-disciplinary design, I am driven by the belief that great brands should feel coherent, human, and built to last.