Hello There,
Mike Barry headshot



I am an art director and designer based in New York. As one of the founding members of the brand creative team at Illumination, I spent 15 years helping shape the studio’s creative identity across properties like Minions, The Secret Life of Pets, and The Super Mario Bros. Movie, contributing to its rise into a multibillion-dollar global powerhouse and cultural touchstone.

My work spans brand identity, experiential marketing, and storytelling across wide-ranging formats – from film campaigns to immersive retail and global brand partnerships. I have worked on scores of McDonald’s Happy Meal programs, custom Amazon packaging, immersive fan experiences, and several enormous balloons for the Macy’s Thanksgiving Day Parade.

With a degree in architecture and background in cross-disciplinary design, I am guided by the belief that great creative should be joyful, thoughtful, and built to last.