Logo design for “Duck Week”, a partnership between Illumination and The Dodo, to build excitement for Migration with a week of digital content celebrating ducks. Inspired by the cultural phenomenon of Shark Week, the campaign brought a playful, subversive twist to nature-focused programming—spotlighting the charm and personality of ducks in the lead-up to the film’s release.

The dabbling duck logo appeared across social media, digital banners and on the Today show. Duck Week turned a niche animal event into a fun, shareable moment, proving that ducks deserve their own week in the spotlight. Step aside, sharks.