Baby Popcōrn Carrier
OVERVIEWCreative direction, art direction, and design for the Baby Popcōrn Carrier, Illumination's entry into the popcorn bucket wars. Inspired by Gru’s new baby in Despicable Me 4, this collectible put a playful spin on the concept, becoming a viral sensation among “popcorn parents” and a standout hit in theaters. Take that Dune.
ROLEDesign Director, Art Director
CATEGORYVISUAL IDENTITY ART DIRECTION
Key Art & Campaign Assets
The Concept
Buzz, Reposts and ResalesFrom film fans to design lovers, the popcorn carrier became a mini-sensation. Coverage ranged from PR hits and fan tweets to resale listings—including one listed on eBay for $465.