Creative direction and design for several promotional partnerships between Minions: Rise of Gru and McDonald’s spanning 2020 – 2022. Due to the global pandemic, the film’s release was twice delayed and, as a result, the promotion was strategically expanded over 3 years.
The 2020 campaign celebrated the decade-long partnership between Minions and McD’s and featured a never-been-done-before offering of 100 unique figures, collectible golden characters and minion toy capsules.
Selected work below includes Happy Meal toy design and development, various POS, signage and packaging.
The 2020 campaign celebrated the decade-long partnership between Minions and McD’s and featured a never-been-done-before offering of 100 unique figures, collectible golden characters and minion toy capsules.
Selected work below includes Happy Meal toy design and development, various POS, signage and packaging.
Happy Meal Toys and Capsule Packs (2020)
Paper Toys
Paper Toys
Happy Meal Toys (2022)
Packaging and In-Store Displays
Packaging and In-Store Displays
Key Art