McDonald’s and Despicable Me 4 teamed up for a global campaign to promote the film, building on a decade-long partnership. The collaboration included collectible Happy Meal toys, limited-edition packaging, and an interactive digital game experience.
I led art direction and design for the integrated program, including a custom toy lineup (Mega Minions, pit crew members, AVL agents) and a second packaging wave featuring bespoke character art. To work within production constraints, we developed a bold, simplified 2D style that extended across boxes, signage, and crew merchandise.
Fans could enter a code from their Happy Meal to unlock a digital mission and help Gru retrieve the stolen Happy Meal smiles—part of a campaign narrative designed to invite playful participation across 84 global markets.
I led art direction and design for the integrated program, including a custom toy lineup (Mega Minions, pit crew members, AVL agents) and a second packaging wave featuring bespoke character art. To work within production constraints, we developed a bold, simplified 2D style that extended across boxes, signage, and crew merchandise.
Fans could enter a code from their Happy Meal to unlock a digital mission and help Gru retrieve the stolen Happy Meal smiles—part of a campaign narrative designed to invite playful participation across 84 global markets.