A duck voiced by Danny DeVito promoting sandwiches he’s obsessed with — it was as strange as it sounds, and that was the fun of it. As both the voice of a cranky but lovable duck in the film and the longtime face of the brand, DeVito’s sandwich obsession became the heart of this partnership between Migration and Jersey Mike’s.

I oversaw design and art direction across in-store displays, branded packaging, exterior signage, and digital and social assets. From Uncle Dan eyeing sandwiches behind the counter to playful in-store moments that made it feel like he was running the shop, every touchpoint turned the promotion into an engaging, larger-than-life crossover between film and brand.