The Super Mario Bros. Logo

Creative Direction for the visual identity of the Super Mario Brothers movie. A year-long project involving close collaboration and presentations to key stakeholders at Nintendo, Universal, and Illumination. Our goal was to honor Nintendo's iconic visual language while generating excitement with a fresh, distinct look. We adapted the logo for over 50 international territories and developed comprehensive guidelines for its application across the global marketing campaign, promotions, collaborations, and consumer products. The film's visual identity became a cornerstone of one of the most successful animated film releases of all time.