“Peaches” Wild Posting

Design and Art Direction for a campaign teasing the  release of Bowser’s hit song “Peaches” from the Super Mario film on audio streaming platforms. I created a molten lava rock heart which became the campaign emblem, featured in wild postings and coincided with a social media post by Jack Black including sheet music in the background. The artwork also served as the opening visual for the official music video, which has amassed over 117 million plays to date.