Minions: Rise of Gru x McDonald’s
Creative direction and design for several promotional partnerships between Minions: Rise of Gru and McDonald’s spanning 2020 – 2022. Due to the global pandemic, the film’s release was twice delayed and, as a result, the promotion was strategically expanded over 3 years.
The 2020 campaign celebrated the decade-long partnership between Minions and McD’s and featured a never-been-done-before offering of 100 unique figures, collectible golden characters and minion toy capsules.
Selected work below includes Happy Meal toy design and development, various POS, signage and packaging.
The 2020 campaign celebrated the decade-long partnership between Minions and McD’s and featured a never-been-done-before offering of 100 unique figures, collectible golden characters and minion toy capsules.
Selected work below includes Happy Meal toy design and development, various POS, signage and packaging.
2020 Happy Meal Toys and Capsules
2021 Happy Meal Paper Toys
2022 Happy Meal Toys
Concept Art for POS, In-Store, Packaging
Toy Concept Design (Universal Studios Japan x McD)
