Jersey Mike’s x Migration
Danny DeVito loves a good sandwich—and so does Uncle Dan. That’s what made the partnership between Migration and Jersey Mike’s a natural fit. Uncle Dan wasn’t just promoting sandwiches—he was scheming to get his wings on them. As both the voice of a cranky but lovable duck in the film and the longtime face of the brand, DeVito’s sandwich obsession became the heart of the campaign.
The collaboration took over in-store displays, branded packaging, exterior signage, digital and social assets, and a custom 30-second TV spot, all seamlessly blending the world of Migration with the personality of Jersey Mike’s. From Uncle Dan eyeing sandwiches behind the counter to playful in-store moments that made it feel like he was running the shop, every touchpoint turned this promotion into an engaging, larger-than-life crossover between film and brand.
The collaboration took over in-store displays, branded packaging, exterior signage, digital and social assets, and a custom 30-second TV spot, all seamlessly blending the world of Migration with the personality of Jersey Mike’s. From Uncle Dan eyeing sandwiches behind the counter to playful in-store moments that made it feel like he was running the shop, every touchpoint turned this promotion into an engaging, larger-than-life crossover between film and brand.
