Fluffy Cereal 🦄
There’s something uniquely special about bringing a fictional product from the Despicable Me universe into the real world – especially one tied to a fan-favorite character like Agnes and her undeniable love and joy for unicorns.
Despicable Me 4 and Three Wishes partnered to turn "Fluffy" into an actual, limited-edition cereal. I designed the box, inspired from the film’s art, with custom unicorn patterns and a back panel filled with interactive puzzles and games, making it feel both collectible and fun. Distributed as a giveaway at Gelson’s, each box also included a link to a Fluffy Unicorn short on YouTube, extending the storytelling beyond the shelf and into fans’ homes.
Despicable Me 4 and Three Wishes partnered to turn "Fluffy" into an actual, limited-edition cereal. I designed the box, inspired from the film’s art, with custom unicorn patterns and a back panel filled with interactive puzzles and games, making it feel both collectible and fun. Distributed as a giveaway at Gelson’s, each box also included a link to a Fluffy Unicorn short on YouTube, extending the storytelling beyond the shelf and into fans’ homes.
