Super Mario Coin

Creative direction and design for a limited edition coin giveaway, inspired by the iconic game currency. Targeted to a select group of celebrities, influencers, and media, the coin was packaged in a minimalist, sophisticated, protective display case and even included an authenticated certificate from Nintendo’s own Shigeru Miyamoto. The whole stunt crescendoed when Chris Pratt gifted a coin to a super fan live on the Today Show.