Chiquita x Despicable Me 4

Creative direction for a film partnership celebrating the iconic connection between Minions and their favorite food. Drawing inspiration from the rich history of moments in Illumination's films where Minions interact with, fight over, transform into, or simply revel in their  love for bananas, we transformed these micro-moments into 28 collectible sticker designs. These custom stickers were supported by key art developed for digital, social media, and out-of-home placements, amplifying the joyful message across every touchpoint.